We started it six months ago at Isley Brewing, the first local craft brewer willing to take a chance on this concept, I just kinda pulled out of thin air, and we’ve been rolling full-steam ahead ever since.
In fact, we’ve had a couple of craft breweries reach out to us asking when we’ll be at their facility. A surprising twist and err, TURN?
A lot of our clients are also happy that we do it, many sharing with me that they either love the concept, love that we support other small businesses or love the energy and fun atmosphere created when people try our studio that night.
We offer you free evening classes on a weeknight. Afterwards, you’re invited to join us at a nearby brewery that knows we’re coming and is excited to have us there.
Why we do it is pretty layered.
First, most of our clients gather together after working out, but they continue to frequent the same place time-after-time and even order the same things. Creature of habit mentality in play here, so we thought, ‘Why not expand the crowd and expand your palette?’
Next, most people won’t try something new unless someone else does (FOMO: fear of missing out), so if we go with you or give you reason to go there, it’s less scary. This is particularly true when it comes to women trying craft beers. Take a look for yourself – more men, less women walking in alone.
Last, I get a chance to mingle with everyone. We get to talk about TURN or the food truck or the beer we like best. When we went to Buskey we played games and I had several people come up to me surprised that they liked the cider so much, because it was the first time they tried it. I also love that I’m supporting the small businesses around me. I’ll say that one again, we’re supporting the small businesses around us and really expanding our community.
Beats and Brews is this Thursday, May 31st and then we are heading to Strangeways Brewery.
I hope you’ll consider joining us. Classes are nearly full, Urban Ballet is at 6pm and Dance Trance is at 7pm. So if you’re going to be there, sign up now and if you’ve changed your mind, please early cancel so we can get someone else into class.